Operations & Systems Strategist
Alaina Fox-Case
Founder, Alaina Tucker Consulting
Professional Summary
Operations and systems strategist helping service-based founders translate growth into structure, scalable workflows, and sustainable delivery. Founder of Alaina Tucker Consulting, with experience across marketing operations, executive support, client onboarding, CRM/project management infrastructure, SOP development, content operations, and team coordination. Known for identifying operational bottlenecks, simplifying backend complexity, and building systems that reduce founder dependency, improve client experience, and create more consistent delivery.
Best fit for: service-based businesses, agencies, consultants, coaches, and founder-led teams needing stronger backend systems, client delivery workflows, CRM/project management organization, and operational support that reduces founder dependency.
Core Competencies
- Operations Strategy & Process Improvement
- SOP Development & Documentation
- Project Management & Team Coordination
- Brand Positioning & Visibility Support
- ClickUp / CRM / HoneyBook Systems
- Marketing Operations & Content Systems
- Email Marketing & Funnel Support
- Customer Experience & Relationship Management
- Client Onboarding & Delivery Workflows
- Executive & Administrative Operations
- Podcast / Event / Workshop Operations
- AI-Assisted Workflow Optimization
Selected Systems Built
- ClickUp workspaces, task flows, project timelines, client delivery dashboards, and implementation tracking systems.
- HoneyBook workflows, inquiry forms, proposals, contracts, client onboarding automations, and follow-up sequences.
- SOP libraries, project handoff processes, internal documentation, and repeatable client delivery workflows.
- Client onboarding/offboarding workflows, communication systems, access-request processes, and document collection systems.
- Content repurposing and publishing workflows across email, social, podcast, blog, workshop, and newsletter channels.
Professional Experience
Founder & Operations Infrastructure Strategist
Alaina Tucker Consulting
Jan. 2021 – Present
- Lead strategic operations and systems engagements for service-based founders, translating business growth into documented workflows, stronger backend infrastructure, and reduced founder dependency.
- Created the Service-to-Scale Model™ Partnership framework, guiding founders from overwhelmed operator to CEO-level leadership through operational roadmaps, SOPs, and client delivery systems.
- Partnered with 10+ clients across coaching, consulting, marketing, and wellness industries — including a transition to a structured agency model that contributed to a 400%+ revenue increase in 12 weeks.
Marketing Operations & Systems Consultant
HYPE Media Inc. / Stylishly Branded
Aug. 2023 – Present
- Lead executive operations and backend systems strategy for a marketing agency and consulting brand, supporting consistent client delivery and team execution.
- Architect project management and content operations infrastructure that improves visibility, accountability, and operational follow-through across the business.
- Drive process optimization for new initiatives, client experience, and scalable team workflows.
Executive Assistant & Content Operations Manager
Judge Real Ventures / Content Monsta
Jan. 2021 – Aug. 2025
- Directed content and marketing operations across web, social, and podcast channels to support consistent brand visibility and audience growth.
- Built and managed sales funnels, online program operations, and digital community engagement systems supporting customer experience and program delivery.
- Established SOPs, optimized internal processes, and led project timelines for marketing initiatives to improve operational efficiency.
Client Consulting & Operations Engagements
Operations & Workflow Systems Consultant
Deborah G. Walker Coaching and Consulting
Sept. 2024 – Jan. 2026
- Lead day-to-day business operations and workflow systems to support consistent delivery and sustainable growth.
- Strengthen backend infrastructure across project management, content, and marketing initiatives to support visibility and scale.
Client Operations & Marketing Systems Consultant
Wehmeyer Leadership Coaching
Apr. 2024 – Dec. 2024
- Directed client operations, podcast production, and event coordination to support a high-touch leadership coaching brand.
- Built marketing and content systems that improved visibility, organization, and operational follow-through.
Marketing Operations & Content Systems Consultant
Badeau Consulting
Nov. 2023 – Sept. 2024
- Oversaw marketing operations, content strategy, and digital presence to strengthen the firm's brand and client experience.
- Established backend workflows and documentation that improved consistency across day-to-day business operations.
CRM & Systems Implementation Consultant
TUFF Sports Performance & Wellness
Feb. 2022 – Feb. 2023
- Designed and implemented custom CRM and project management infrastructure to scale client delivery operations.
- Documented SOPs and refined backend processes to improve efficiency, consistency, and client experience.
Podcast Operations & Content Systems Coordinator
Life, Death and The Space Between Podcast
Nov. 2021 – Aug. 2022
- Led podcast production operations and content systems to support consistent publishing and audience engagement.
- Coordinated guest pipeline, editorial workflows, and cross-channel content to strengthen brand visibility.
Brand & Social Media Systems Consultant
Ethereal Wellness Shoppe
Nov. 2021 – Jan. 2022
- Led brand identity development and visual direction to position a wellness brand for market launch.
- Built social media strategy and content systems to drive brand consistency, visibility, and audience growth.
Digital Product & Content Operations Consultant
ANF Consulting, LLC
Jan. 2021 – Feb. 2021
- Audited and organized digital product and content operations to elevate brand positioning and client-facing assets.
- Built content and sales funnel systems to support visibility and lead generation across channels.
E-Commerce Operations & Content Coordinator
Legit Arte, LLC
Jul. 2020 – Jan. 2022
- Managed end-to-end e-commerce operations and customer experience to support consistent growth.
- Directed content and social media strategy to expand brand visibility and audience engagement.
Brand & Logistics Operations Coordinator
Sankofa Logistics, LLC
Jan. 2021 – Aug. 2022
- Established brand identity and visual foundation to position a growing logistics company in the market.
- Supported operational coordination and business visibility during a key period of company growth.
Public Relations & Operations Experience
Public Relations Representative & Volunteer Services Coordinator
Shepherd Center
Nov. 2014 – Sept. 2020
- Led public relations and communications initiatives — including media outreach, story development, and on-site media coordination — to elevate the organization's brand and mission visibility.
- Directed volunteer services operations across recruitment, onboarding, donor engagement, and cross-functional collaboration with Foundation and Family Support Services teams.
- Contributed to fundraising campaigns, employee and patient engagement initiatives, and crisis communications support.
Tools & Platforms
Education & Professional Development
Georgia State University
Bachelor of Arts in Journalism, concentration in Public Relations
Goldman Sachs One Million Black Women: Black in Business
Spring 2026 Cohort
Cornell University
Women's Entrepreneurship Certificate